On October 25th, 2012 the international reference store 14 oz. opened its second Berlin store at the historical building "Haus Cumberland" at Kurfürstendamm and breaches the gap between East and West Berlin.

The opening celebration resembled a revival; 14 oz. celebrated in four traditional Ku'damm locations: the celebration started at the store; from 2 p.m. the "Haus Cumberland" at Kurfürstendamm 193-194 was the linchpin of the who-is-who of the international textile industry, distinguished guests from Berlin's world of politics, business and society, fashion lovers and rubbernecks.

The famous "Currywurst", hamburgers and shashlik with chips and mayonnaise were served to those who were hungry just around the corner at the legendary "Curry 195".

No less shrouded in legend was the party location which opened its doors as of 10 p.m.: Berlin's "Big Eden" which was reactivated for this special purpose and furnished with all that is necessary to make a successful party night. Of course, he had to be there: "Big Eden's" founder Rolf Eden. In proper style the former Berlin nightclub owner drove up with his Rolls Royce to mingle with the crowds in his "living room" surrounded by legends.

A great party was celebrated up to the wee hours of the morning and if that was still not enough Irina served a nightcap at her "King's Pub", the oldest still existing original Ku'damm pub.

At the end of a long night everyone agreed: a spectacular store, surpassing all expectations! A successful party! And a host that stays true to its motto: "Confident. Strong. Elegant. With a Down-To-Earth-Attitude".